[MKT4730] Marketing Management (final)
Introduction
Introduction
Chapter 13 : Setting Product Strategy
Chapter 15 : Introducing Pricing Strategies and program
Chapter 16 : Developing Pricing Strategies and Program
Chapter 17 : Marketing Channels and Value Net work
Chapter 19 : Integrated Marketing Communication
Chapter 20 : Advertising,Sales Promotions, Events and Experiences, and Public Relation.
Chapter 20 : Measuring Effectiveness (calculation)
Chapter 21-22 : Integrated Marketing Communication
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Introduction
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[MKT4730] Marketing Management (final)
Introduction
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