[MKT4730] Marketing Management (final)

[MKT4730] Marketing Management (final)

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Introduction

Chapter 13 : Setting Product Strategy

Chapter 15 : Introducing Pricing Strategies and program

Chapter 16 : Developing Pricing Strategies and Program

Chapter 17 : Marketing Channels and Value Net work

Chapter 19 : Integrated Marketing Communication

Chapter 20 : Advertising,Sales Promotions, Events and Experiences, andPublic Relation.

Chapter 20 : Measuring Effectiveness (calculation)

Chapter 21-22 : Managing Digital Communication : Online, SocialMedia and Mobile.