Description
[MKT4725] Competitive analysis and strategy
Midterm + Final Course
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Class 1 : Market-Led Strategic Management
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Class 2 : Industry Analysis& The changing market environment
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Class 3 : Five Forces Analysis
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Class 4 : Strategic Marketing Planning
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Class 5 : Internal Analysis
Final
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Class 6 : STRATEGIC FOCUS,GENERIC STRATEGIES ,INFO GRAPHIC ,VALUE CHAIN
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Class 8 : MARKET SEGMENTATION ,TARGET MARKET SELECTION ,POSITIONING STATEMENT and MAPPING ,COMPETITIVE POSITIONING STRATEGIES
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Class 9 : COMPETITORS MAP ,STRATEGIC GROUPS ,COMPETITORS CAPABILITIES
COMPETITIVE PROFILE MATRIX & STRATEGIC COMPETITIVE POSTURE -
Class 10: SUSTAINABLE COMPETITIVE ADVANTAGE,
MARKET LEADER, CHALLENGER, FOLLOWERS, AND NICHE STRATEGIES OFFENSIVE AND DEFENSIVE COMPETITIVE STRATEGIES -
Class 11: BLUE / RED OCEAN, STRATEGY CANVAS & ERRC ,WHITE OCEAN
LONG TAIL ,SOCIAL NETWORK MARKETING -
Class 12: Corporate Directional Strategies ,Collaborative Relationship
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Class 13: TOWS MATRIX, IE MATRIX , GRAND STRATEGY
