[MKT4725] Competitive analysis and strategy (Final)

เนื้อที่ผู้ซื้อจะได้รับในคอร์สนี้คือ

Class 6 : STRATEGIC FOCUS,GENERIC STRATEGIES ,INFO GRAPHIC ,VALUE CHAIN

Class 8 : MARKET SEGMENTATION ,TARGET MARKET SELECTION ,POSITIONING STATEMENT and MAPPING ,COMPETITIVE POSITIONING STRATEGIES

 Class 9 : COMPETITORS MAP ,STRATEGIC GROUPS ,COMPETITORS CAPABILITIES
COMPETITIVE PROFILE MATRIX & STRATEGIC COMPETITIVE POSTURE

Class 10: SUSTAINABLE COMPETITIVE ADVANTAGE,
MARKET LEADER, CHALLENGER, FOLLOWERS, AND NICHE STRATEGIES OFFENSIVE AND DEFENSIVE COMPETITIVE STRATEGIES

Class 11: BLUE / RED OCEAN, STRATEGY CANVAS & ERRC ,WHITE OCEAN
LONG TAIL ,SOCIAL NETWORK MARKETING

Class 12: Corporate Directional Strategies ,Collaborative Relationship

Class 13: TOWS MATRIX, IE MATRIX , GRAND STRATEGY