Description
[MKT3530] Consumer Behavior (Final)
สิ่งทีได้รับจากคอร์สนี้
- Chapter 7 : Self and Personality
- Chapter 8 : Motivation and Affect
- Chapter 9 : Attitude change and persuasion
- Chapter 10 : Consumer Decision Making
- Chapter 11 : Situational Effects on Consumer Behaviour
- Chapter 12 : Cultural Effects on Consumer Behaviour
