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Overview

[MKT4730] Marketing Management (Midterm)

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  • Ch1-Defind Marketing for the new Realities

  • Ch2-Developing Marketing strategies and plans

  • Ch3-Collecting information and forecasting demand

  • Ch9-Calculation

  • Ch9-Identifying Market Segment and target

  • Ch10-Crafting the Brand Positioning

  • Ch11-1-Creating Brand Equity

  • Ch11-2-Creating Brand Equity

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