ABACTODAY > Courses > [MKT2280] Principle of marketing (midterm)

[MKT2280] Principle of marketing (midterm)

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Last updated 01/02/2021

MKT, [MKT2280] Principle of marketing

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Overview

[MKT2280] Principle of marketing

Midterm course

Chapter 1: Creating Customer value and engagement
Chapter 2: Company and Marketing Strategy
Chapter 3: Analyzing the Marketing Environment

Chapter 4: MARKETING INFORMATION
Chapter 5: CONSUMER MARKETS AND BUYER BEHAVIOR
Chapter 7: Customer drive marketing strategy
Chapter 8: Products, Services, and Brands

Curriculum

Course Content

Chapter 1: Creating Customer value and engagement Sample Lesson

Chapter 2: Company and Marketing Strategy

Chapter 3: Analyzing the Marketing Environment

Chapter 7:Customer driven marketing strategy

Chapter 4:MARKETING INFORMATION

Chapter 5:CONSUMER MARKETS AND BUYER BEHAVIOR

Chapter 8:Products, Services,and Brands

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