[MKT2280] Principle of marketing
Midterm course
- Chapter 1: Creating Customer value and engagement
- Chapter 2: Company and Marketing Strategy
- Chapter 3: Analyzing the Marketing Environment
- Chapter 4: MARKETING INFORMATION
- Chapter 5: CONSUMER MARKETS AND BUYER BEHAVIOR
- Chapter 7: Customer drive marketing strategy
- Chapter 8: Products, Services, and Brands
Course Content

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