[MKT2280] Principle of marketing (midterm)

[MKT2280] Principle of marketing

Midterm course

• Chapter 1: Creating Customer value and engagement
• Chapter 2: Company and Marketing Strategy
• Chapter 3: Analyzing the Marketing Environment

• Chapter 4: MARKETING INFORMATION
• Chapter 5: CONSUMER MARKETS AND BUYER BEHAVIOR
• Chapter 7: Customer drive marketing strategy
• Chapter 8: Products, Services, and Brands