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Overview

[MKT2280] Principle of marketing

Midterm course

  • Chapter 1: Creating Customer value and engagement
  • Chapter 2: Company and Marketing Strategy
  • Chapter 3: Analyzing the Marketing Environment
  • Chapter 4: MARKETING INFORMATION
  • Chapter 5: CONSUMER MARKETS AND BUYER BEHAVIOR
  • Chapter 7: Customer drive marketing strategy
  • Chapter 8: Products, Services, and Brands

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