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[MKT2280] Principle of marketing (midterm)

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[MKT2280] Principle of marketing

Midterm course

  • Chapter 1: Creating Customer value and engagement
  • Chapter 2: Company and Marketing Strategy
  • Chapter 3: Analyzing the Marketing Environment
  • Chapter 4:MARKETING INFORMATION
  • Chapter 5:CONSUMER MARKETS AND BUYER BEHAVIOR
  • Chapter 7:Customer driven marketing strategy
  • Chapter 8:Products, Services,and Brands
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[MKT2280] Principle of marketing

Midterm course

  • Chapter 1: Creating Customer value and engagement
  • Chapter 2: Company and Marketing Strategy
  • Chapter 3: Analyzing the Marketing Environment
  • Chapter 4:MARKETING INFORMATION
  • Chapter 5:CONSUMER MARKETS AND BUYER BEHAVIOR
  • Chapter 7:Customer driven marketing strategy
  • Chapter 8:Products, Services,and Brands
  • Chapter 9 : New product development

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