Description
[MKT4730] Marketing Management
Midterm
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Ch1-Defind Marketing for the new Realities
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Ch2-Developing Marketing strategies and plans
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Ch3-Collecting information and forecasting demand
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Ch9-Calculation
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Ch9-Identifying Market Segment and target
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Ch10-Crafting the Brand Positioning
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Ch11-1-Creating Brand Equity
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Ch11-2-Creating Brand Equity
Final
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Ch13-Setting Product Strategy
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Ch15-Introducing Pricing Strategies and program
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Ch16-Developing Pricing Strategies and Program
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Ch17-Marketing Channels and Value Net work
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Ch19-Integrated Marketing Communication
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Ch20-1-Advertising,Sales Promotions, Events and Experiences, andPublic Relation.
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Ch20-2-Measuring Effectiveness (calculation)
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Ch21/22-Managing Digital Communication : Online, SocialMedia and Mobile.
