[MKT4730] Marketing Management (Midterm+Final)

1,299 ฿

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[MKT4730] Marketing Management


  • Ch1-Defind Marketing for the new Realities

  • Ch2-Developing Marketing strategies and plans

  • Ch3-Collecting information and forecasting demand

  • Ch9-Calculation

  • Ch9-Identifying Market Segment and target

  • Ch10-Crafting the Brand Positioning

  • Ch11-1-Creating Brand Equity

  • Ch11-2-Creating Brand Equity



  • Ch13-Setting Product Strategy

  • Ch15-Introducing Pricing Strategies and program

  • Ch16-Developing Pricing Strategies and Program

  • Ch17-Marketing Channels and Value Net work

  • Ch19-Integrated Marketing Communication

  • Ch20-1-Advertising,Sales Promotions, Events and Experiences, andPublic Relation.

  • Ch20-2-Measuring Effectiveness (calculation)

  • Ch21/22-Managing Digital Communication : Online, SocialMedia and Mobile.

รับส่วนลดพิเศษ!!! 80฿
เพียงใส่ code: WS80
*มียอดสั่งซื้อขั้นต่ำ 499฿