[MKT4730] Marketing Management (Midterm+Final)

[MKT4730] Marketing Management

Midterm

• Ch1-Defind Marketing for the new Realities

• Ch2-Developing Marketing strategies and plans

• Ch3-Collecting information and forecasting demand

• Ch9-Calculation

• Ch9-Identifying Market Segment and target

• Ch10-Crafting the Brand Positioning

• Ch11-1-Creating Brand Equity

• Ch11-2-Creating Brand Equity

Final

• Ch13-Setting Product Strategy

• Ch15-Introducing Pricing Strategies and program

• Ch16-Developing Pricing Strategies and Program

• Ch17-Marketing Channels and Value Net work

• Ch19-Integrated Marketing Communication

• Ch20-1-Advertising,Sales Promotions, Events and Experiences, andPublic Relation.

• Ch20-2-Measuring Effectiveness (calculation)

• Ch21/22-Managing Digital Communication : Online, SocialMedia and Mobile.