Description
[MKT4725] Competitive analysis and strategy (Midterm+Final)
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Midterm
- Class 1 : Market-Led Strategic Management
- Class 2 : Industry Analysis& The changing market environment
- Class 3 : Five Forces Analysis
- Class 4 : Strategic Marketing Planning
- Class 5 : Internal Analysis
Final
Class 6: STRATEGIC FOCUS, GENERIC STRATEGIES, INFOGRAPHIC, VALUE CHAIN
Class 8: MARKET SEGMENTATION, TARGET MARKET SELECTION, POSITIONING STATEMENT and MAPPING, COMPETITIVE POSITIONING STRATEGIES
Class 9 : COMPETITORS MAP, STRATEGIC GROUPS, COMPETITORS CAPABILITIES
COMPETITIVE PROFILE MATRIX & STRATEGIC COMPETITIVE POSTURE
Class 10: SUSTAINABLE COMPETITIVE ADVANTAGE,
MARKET LEADER, CHALLENGER, FOLLOWERS, AND NICHE STRATEGIES OFFENSIVE AND DEFENSIVE COMPETITIVE STRATEGIES
Class 11: BLUE / RED OCEAN, STRATEGY CANVAS & ERRC ,WHITE OCEAN
LONG TAIL, SOCIAL NETWORK MARKETING
Class 12: Corporate Directional Strategies, Collaborative Relationship
Class 13: TOWS MATRIX, IE MATRIX , GRAND STRATEGY