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[MKT4725] Competitive analysis and strategy (Midterm+Final)

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[MKT4725] Competitive analysis and strategy (Midterm+Final)

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Midterm

  • Class 1 : Market-Led Strategic Management
  • Class 2 : Industry Analysis& The changing market environment
  • Class 3 : Five Forces Analysis
  • Class 4 : Strategic Marketing Planning
  • Class 5 : Internal Analysis

Final

Class 6: STRATEGIC FOCUS, GENERIC STRATEGIES, INFOGRAPHIC, VALUE CHAIN

Class 8: MARKET SEGMENTATION, TARGET MARKET SELECTION, POSITIONING STATEMENT and MAPPING, COMPETITIVE POSITIONING STRATEGIES

 Class 9 : COMPETITORS MAP, STRATEGIC GROUPS, COMPETITORS CAPABILITIES
COMPETITIVE PROFILE MATRIX & STRATEGIC COMPETITIVE POSTURE

Class 10: SUSTAINABLE COMPETITIVE ADVANTAGE,
MARKET LEADER, CHALLENGER, FOLLOWERS, AND NICHE STRATEGIES OFFENSIVE AND DEFENSIVE COMPETITIVE STRATEGIES

Class 11: BLUE / RED OCEAN, STRATEGY CANVAS & ERRC ,WHITE OCEAN
LONG TAIL, SOCIAL NETWORK MARKETING

Class 12: Corporate Directional Strategies, Collaborative Relationship

Class 13: TOWS MATRIX, IE MATRIX , GRAND STRATEGY