Description
[MKT3530] Consumer Behavior (Midterm)
สิ่งที่จะได้รับในคอร์สนี้
- Chapter 1 :Introduction of consumer behavior
- Chapter 2 : Consumer Research
- Chapter 3 : Consumer well-being
- Chapter 4 : Digital Consumer Behavior
- Chapter 5 : Sensation and Perception
- Chapter 6 : Learning and memory