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[MKT3530] Consumer Behavior (Midterm)

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[MKT3530] Consumer Behavior (Midterm)

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  • Chapter 1 :Introduction of consumer behavior
  • Chapter 2 : Consumer Research
  • Chapter 3 : Consumer well-being
  • Chapter 4 : Digital Consumer Behavior
  • Chapter 5 : Sensation and Perception
  • Chapter 6 : Learning and memory