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[MKT2280] Principle of Marketing (Midterm+Final)

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Categories: [[Bundle: Midterm+Final]], --คอร์สเรียนพิเศษ--, [MKT2280]

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Description

[MKT2280] Principle of marketing

Midterm

Chapter 1: Creating Customer value and engagement
Chapter 2: Company and Marketing Strategy
Chapter 3: Analyzing the Marketing Environment

Chapter 4: MARKETING INFORMATION
Chapter 5: CONSUMER MARKETS AND BUYER BEHAVIOR
Chapter 7: Customer drive marketing strategy
Chapter 8: Products, Services, and Brands

Final

Chapter 9: New product development
Chapter 10 : Pricing: understanding and capturing customer value
Chapter 10: Calculation
Chapter 11: Pricing statement
Chapter 12: Marketing channel
Chapter 13: Retailing and wholesaling
Chapter 14: Engaging customers and communication customers value
Chapter 15: Advertising and public relation
Chapter 16: Personal selling and sales promotion
Chapter 17: Direct online, Social media and mobile marketing