Description
[MKT2280] Principle of marketing
Midterm
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Chapter 1: Creating Customer value and engagement
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Chapter 2: Company and Marketing Strategy
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Chapter 3: Analyzing the Marketing Environment
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Chapter 4: MARKETING INFORMATION
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Chapter 5: CONSUMER MARKETS AND BUYER BEHAVIOR
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Chapter 7: Customer drive marketing strategy
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Chapter 8: Products, Services, and Brands
Final
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Chapter 9: New product development
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Chapter 10 : Pricing: understanding and capturing customer value
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Chapter 10: Calculation
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Chapter 11: Pricing statement
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Chapter 12: Marketing channel
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Chapter 13: Retailing and wholesaling
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Chapter 14: Engaging customers and communication customers value
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Chapter 15: Advertising and public relation
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Chapter 16: Personal selling and sales promotion
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Chapter 17: Direct online, Social media and mobile marketing
