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[MKT2280] Principle of Marketing (Midterm+Final)

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[MKT2280] Principle of marketing

Midterm 

  • Chapter 1: Creating Customer value and engagement

  • Chapter 2: Company and Marketing Strategy

  • Chapter 3: Analyzing the Marketing Environment

  • Chapter 4: MARKETING INFORMATION

  • Chapter 5: CONSUMER MARKETS AND BUYER BEHAVIOR

  • Chapter 7: Customer drive marketing strategy

  • Chapter 8: Products, Services, and Brands

 

Final

  • Chapter 9: New product development

  • Chapter 10 : Pricing: understanding and capturing customer value

  • Chapter 10: Calculation

  • Chapter 11: Pricing statement

  • Chapter 12: Marketing channel

  • Chapter 13: Retailing and wholesaling

  • Chapter 14: Engaging customers and communication customers value

  • Chapter 15: Advertising and public relation

  • Chapter 16: Personal selling and sales promotion

  • Chapter 17: Direct online, Social media and mobile marketing