Description
[MKT2280] Principle of marketing (Final)
เนื้อหาที่จะได้รับจากคอร์สนี้
- Chapter 10 : Pricing : understanding and capturing customer value
- Chapter 10 : Calculation
- Chapter 11 : Pricing statement
- Chapter 12 : Marketing channel
- Chapter 13 : Retailing and wholesaling
- Chapter 14 : Engaging customers and communication customers value
- Chapter 15 : Advertising and public relation
- Chapter 16 : Personal selling and sales promotion
- Chapter 17 : Direct online, Social media and mobile marketing
