[MKT2280] Principle of marketing (Final)

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[MKT2280] Principle of marketing (Final)

เนื้อหาที่จะได้รับจากคอร์สนี้

  • Chapter 9 : New product development
  • Chapter 10 : Pricing : understanding and capturing customer value
  • Chapter 10 : Calculation
  • Chapter 11 : Pricing statement
  • Chapter 12 : Marketing channel
  • Chapter 13 : Retailing and wholesaling
  • Chapter 14 : Engaging customers and communication customers value
  • Chapter 15 : Advertising and public relation
  • Chapter 16 : Personal selling and sales promotion
  • Chapter 17 : Direct online, Social media and mobile marketing

[MKT2280] Principle of marketing (Final)

เนื้อหาที่จะได้รับจากคอร์สนี้

  • Chapter 10 : Pricing : understanding and capturing customer value
  • Chapter 10 : Calculation
  • Chapter 11 : Pricing statement
  • Chapter 12 : Marketing channel
  • Chapter 13 : Retailing and wholesaling
  • Chapter 14 : Engaging customers and communication customers value
  • Chapter 15 : Advertising and public relation
  • Chapter 16 : Personal selling and sales promotion
  • Chapter 17 : Direct online, Social media and mobile marketing