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[MKT2280] Principle of marketing (Final)

เนื้อหาที่จะได้รับจากคอร์สนี้

  • Chapter 9: New product development
  • Chapter 10 : Pricing: understanding and capturing customer value
  • Chapter 10: Calculation
  • Chapter 11: Pricing statement
  • Chapter 12: Marketing channel
  • Chapter 13: Retailing and wholesaling
  • Chapter 14: Engaging customers and communication customers value
  • Chapter 15: Advertising and public relation
  • Chapter 16: Personal selling and sales promotion
  • Chapter 17: Direct online, Social media and mobile marketing

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